VIRG casa Headquarters — A Combination of Italian-style Aesthetics and Oriental ambience

佛山素以“南國陶都”著稱，沉淀有上千年的陶瓷文化。擁有純正意大利血統(tǒng)的VIRG casa品牌，旗下?lián)碛幸獯罄铐敿壍奶沾僧a(chǎn)品，以及純意式風格的全屋訂制供應鏈！
Known as “Ceramic Capital in South China”, Foshan boasts a culture of ceramics for thousands of years. VIRG casa, is a brand that sells upscale Italian tiles and also provides bespoke Italian-style full-house furnishing solutions with its own supply chain.

VIRG casa新展廳位于佛山陶瓷總部基地，拓維設(shè)計負責建筑、景觀、室內(nèi)在內(nèi)的一體化方案執(zhí)行。他們以“未來家”為概念，打造了人性化與科技化完美結(jié)合的世界級品牌總部形象。
The brand entrusted Topway Design to create its headquarters situated in Foshan. From architecture to landscape and interior space, Topway Design offered all-round design solutions. Based on the concept of "Home of the Future", the design team created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.

內(nèi)外貫通的自由界面 Freely connected indoor and outdoor interfaces

這是一個舊建筑改造項目，共四層，總面積達4000平方米。外立面以深灰涂料展現(xiàn)質(zhì)樸氣質(zhì)，不規(guī)則的矩形開口凸顯韻律感，45度扭轉(zhuǎn)穿插的網(wǎng)狀黃銅結(jié)構(gòu)更添藝術(shù)美感。豐富多樣的立面構(gòu)圖使建筑物獨具象征性而又與所在環(huán)境融合。
Renovated from an old building, the project consists of four storeys, with a total area of 4,000 sqm. Clad in dark grey finishes, the facades present an austere appearance, with rectangular openings of different sizes forming a sense of rhythm. Besides, two brass grid structures are inserted into the facades at a 45 degree angle, enhancing the artistic beauty of exteriors. The external walls feature diverse composition, which helps to create an iconic image for the building and blend it into the surroundings.

項目本身是一個綜合性的商業(yè)空間，滿足展廳、辦公和企業(yè)文化展示等多重需求。一二樓分別為進口及自有產(chǎn)品展示，三四樓則為辦公與接待。室內(nèi)設(shè)計承襲了建筑的開放式特征，各功能空間沿開放軸線自由布局，視線得以全然延展。
The project serves for multiple purposes, which integrates exhibition space, workplace and corporate culture display space, etc. 1F and 2F are respectively used for displaying imported products and VIRG casa’s own-label products, while 3F and 4F function as working and reception spaces. The interior space follows the open architectural design, with functional areas freely arranged alongside axes, which extends the line of sight.

入口大堂以水泥漆天花和水泥磚地面，體現(xiàn)一種返樸歸真的建筑美學觀念。一面可旋轉(zhuǎn)的LED墻充當咖啡吧的隱性隔斷，連通水池圍合的下沉式庭院和戶外花園。人的視線與水面平齊，花木山石猶如小品風景，使其成為吸引訪客駐留的靜隅一角。
In the lobby, the cement tile flooring and the ceiling clad in cement paint embody the aesthetics of "return to original simplicity". A rotatable LED wall subtly functions as the partition for the coffee bar. There is a sunken area in the coffee bar, which is surrounded by the pool and connected with the outdoor garden. People sitting at the sunken area can see the water surface horizontally. With an open view to the fascinating outdoor landscape, this tranquil area is appealing to visitors.

沉浸式互動場景藝術(shù) Immersive interactive scenes

主接待臺以白色仿大理石瓷磚鋪就，與線型燈飾構(gòu)成厚重與輕盈的對比。雙倍高的深色陶瓷背景墻嵌入了巨幅的LED不銹鋼飾面，在鏡面天花的反射下形成四層中空的視覺效果。動態(tài)畫面使空間在黑白灰的基礎(chǔ)上融入彩色魅力。
The main reception desk is coved with white faux-marble tiles, which forms a contrast of solidness and lightness with linear pendant lighting fixtures above. The double-height dark ceramic backdrop wall is overlaid with LED screens and stainless steel. Reflected by the specular ceiling, it presents the visual effect of a four-storey void. Dynamic images on the screens add bright colors to the space dominated by black, white and grey.

垂直時空 Vertical Time and Space

這種動感氣息延續(xù)至藝術(shù)裝置區(qū)，倒錐形的定制玻璃鋼懸浮空中，經(jīng)由天花鏡面、墻面灰鏡和地面反射，制造出猶如宮崎駿“天空之城”中虛實交錯的未來奇境。而由十二根柱子以三行四列矩陣排布的一座“迷城”，借助LED屏呈現(xiàn)海底、星空、樹叢等沉浸場景，多維五感體驗恰似“城外的人想進去，城里的人想出來”。
Such dynamic visual impressions are extended to the art installation area. Bespoke inverse-cone-shaped installations made of fiberglass reinforced plastic are hung in the space, which together create an illusion of being between reality and the futuristic wonderland created in Hayao Miyazaki’s animation "Castle in the Sky" via the reflection of specular ceiling and flooring as well as grey mirrors on walls. In addition, 12 pillars constitute a matrix of 3 rows and 4 columns, which appears to be a "Magical City". The LED screens help to present various immersive scenes including deep sea, starry sky and forest, etc., provide visitors with multiple-sensory experiences, and make "those within the City want to go out, while others outside want to come in".

天空之城 Castle in the Sky

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魔幻柱陣 Magical Pillar Matrix

通過藝術(shù)與科技的共生，將使用頻率最高的材料融入場景表達，不僅賦予產(chǎn)品以生命力，更以開放的空間姿態(tài)激發(fā)想象。結(jié)合法拉利等意大利品牌展示區(qū)，以材質(zhì)、色調(diào)、陳設(shè)的寫意組合重現(xiàn)米蘭家具展的先鋒展陳藝術(shù)。

Through fusion of art and technology as well as incorporation of most frequently used materials into interpretation of scenes, the design injects vitality into products and can evoke visitors' imagination with an open spatial form. The areas that display imported products from Italian brands including Ferrari are characterized by coordinated combination of materials, hues and furnishings, which reproduce the pioneering display art at Milan Furniture Fair.

精工匠造傳遞生活質(zhì)感 Superb craftsmanship showcasing good taste

拾階而上，以“時間流逝”為主題的不銹鋼峽谷裝置，將空間線索由未來拉回到現(xiàn)在。全手工立體打磨的細節(jié)肌理貼合了品牌對極致工藝的追求。三個樣板間圍繞中空區(qū)呈環(huán)狀分布，以日常人居尺度進行定制產(chǎn)品植入，高端質(zhì)感的場景體驗中人與物達至和諧。
Stepping up along the stairs, the canyon-like stainless steel installation on 2F leaps into eyes, which is themed on "Elapsing of Time". The details and grain were refined manually, which coincides with VIRG casa's pursuit of superb craftsmanship. Three show flats are set around the void area, where the brand's customized products are displayed based on the scale of human body. Various upscale and tasteful scenes are created in the show flats, providing upscale experience and enabling harmonious interaction between people and objects.    

時間之勢
Momentum of Time

樣板間
Show flat

展示區(qū)以陶瓷產(chǎn)品為核心，通過疏密有致的幾何體塊序列進行敘事。干凈有力的建筑語言突出產(chǎn)品設(shè)計的簡約哲學，輔以柔和的間接照明豐富空間意境。品牌自身形象亦借用幾何方塊和平面視覺，表達去繁入簡的生活態(tài)度。方塊盒子上劃出一個洞口制造視覺驚喜，以戲謔的方式塑造一種理性卻不失浪漫的美學。

In the display area on 2F, tile products are "protagonists". The area features orderly arranged geometric blocks, either dense or sparse. The neat interior structures contribute to highlighting the simplistic aesthetic of products. Besides, soft and restrained lighting enriches interior ambience.

Visual identity of the brand is presented by the help of several square blocks, conveying its pursuit of a simplistic lifestyle. Moreover, a hole is carved out of a block, which showcases a rational yet romantic aesthetic.

辦公區(qū)遵循人性化的空間表現(xiàn)形式，從心理角度出發(fā)建立員工對空間乃至企業(yè)的認同感。以玻璃圍合的中央庭院成為設(shè)計亮點，二次改造的天窗同時又是一座淺水池，陽光透過水面射入庭院，人與自然便在光影蕩漾之間實現(xiàn)了巧妙的融合。
The working space is awash with people-oriented expressions, aiming to let the employees establish a sense of identity and belonging in the space and the company. The glass-enclosed central courtyard is a design highlight. It has a renovated skylight that doubles as a shallow pool. Sunlight penetrates the water surface and falls into the courtyard, thereby creating the interplay of light and shadows and allowing interaction between human and nature.

項目名稱：VIRG casa 總部展廳
項目地址：佛山市陶瓷總部基地
設(shè)計主創(chuàng)：李小水 汪志科
設(shè)計團隊：拓維設(shè)計
項目面積：4000平米
設(shè)計時間：2018年12月
竣工時間：2019年04月
業(yè)主：琟璟家居
攝影師：歐陽云 

Project name: VIRG casa Headquarters
Location: China Ceramic Industry Headquarters Base, Foshan, China
Chief designers: Li Xiaoshui, Wang Zhike
Design firm: FOSHAN TOPWAY DESIGN
Project area: 4,000 sqm
Start time: December 2018
Completion time: April 2019
Client: VIRG casa
Photography: Ouyang Yun